Case Studies
We support global companies and mission-driven organizations in building
presence, clarity, and strategic communication in Japan.
Below are selected projects.
1. SXSW Japan – Content Marketing Strategy
Client: SXSW Japan
Sector: Technology / Global Conference
Challenge
SXSW Japan sought to increase event participation but faced fragmented
communication and unclear messaging around its value.
Approach
- Defined the core value and purpose of the event
- Designed unified messaging and storylines
- Produced articles and interviews that clarified benefits and themes
- Aligned communication across all owned channels
Outcome
- Attendance grew from 600 to approximately 800 (+30%)
- Website engagement and repeat visits increased
- Clearer messaging improved trust and recognition
Our Role
- Content strategy
- Narrative design
- Editorial direction
- Communication alignment
2. CACL – Thought Leadership Strategy
Client: CACL (General Incorporated Association CACL)
Sector: Education / Leadership Development
Challenge
CACL had meaningful programs but lacked a unified message. Their impact and
unique value were not yet communicated in a coherent narrative.
Approach
- Identified CACL’s mission and foundational beliefs
- Reframed scattered activities into one narrative
- Designed message pillars and a signature storyline
- Supported communication across media and events
Outcome
- A clear organizational narrative
- Improved recognition among partners and communities
- Stronger communication from leadership
- A foundation for PR and public outreach
Our Role
- Thought leadership strategy
- Narrative architecture
- Executive communication support
3. ASTRAY – Japan Market Entry & Brand Building
Client: ASTRAY (Singapore)
Sector: Consumer Goods / Lifestyle / E-commerce
Challenge
ASTRAY aimed to enter the Japanese market but needed localized messaging,
brand positioning, SNS communication, and distributor development.
Approach
- Owned media & SNS operations for Japan
- Pop-up store planning and execution support
- Distributor & retail partner outreach
- Japan-specific brand positioning and messaging
Outcome
- Brand awareness increased across Japan
- Sales targets achieved (direct & through distributors)
- Consistent localized brand message established
- Structured foundation for long-term Japan expansion
Our Role
- Owned media & SNS strategy
- Pop-up store support
- Distributor development
- Brand positioning
Contact
For details about our work or potential collaboration, please contact us
via the contact page.